Sun House is an imagined high end fitness center that emphasizes both physical and mental wellness. In addition to luxurious facilities for exercise, Sun House offers classes and experiences tailored to holistically nurture both body and mind, like meditation spaces and group therapy classes. Reflecting its purpose, I designed a custom typeface with gentle curves that expresses the gentle calm and pleasure one finds in mindfulness. The motif of text arranged circularly resembles sunbeams. The visual identity captures Sun House’s image as a place where one finds both their inner and outer glow.